A great looking website is a combination of layout, images, and typography and as the tone of your voice sets the scene of a conversation so too does the typography, giving your site a particular personality.
Typography is the art and technique of arranging type. It involves the thoughtful and deliberate selection of typefaces, point size, line length, leading, tracking, kerning, color and any element that can affect a design. Readability is primarily the concern of the typographer or information designer. In websites, consistency is key in the use of typography. AWWWARDS – Typography
Two things to consider when choosing which fonts to use when designing a site are readability and font pairing. Let’s take a closer look at these two factors:
- Readability: The first and most important goal when choosing the right font is that your content must be readable. You’ve spent so much time crafting the perfect blog post, don’t go and ruin it by making it hard for your audience to read. Factors that influence readability are:
- Font size
- Font style (typeface)
- Letter spacing
- Pairing: Pick at least two fonts that work together, one for your body text and one for your headings. If you’re feeling exceptionally creative, maybe consider a third font for sections that you want to have stand out. If you need a little help on this one, check out the article Four Techniques for Combining Fonts.
If the stock fonts don’t meet your needs, always remember that it’s quite easy to add Google fonts to your site.
Wrapping It Up
With 92 fonts to choose from, the Divi theme comes with a wealth of fonts but sometimes is easier to choose the best fonts for your website when you’ve got a hard copy in front of you. Download a copy of the guide below and give yourself and your clients a handy guide to what comes bundled with the Divi theme. Go ahead and impress your clients.